2025. 05. 23
Sting®, PepsiCo India’s high-voltage energy drink, has joined forces with BGMI, creating an electrifying new way for fans to power up their play. This first-of-its-kind collaboration infuses Sting®’s high-energy ethos directly into the BGMI universe, delivering a pulse-pounding experience that extends from mobile phones to retail shelves and into the everyday lives of gamers.
Starting May 16th and available until July 14th BGMI players will find Sting® bottle as the official in-game energy power-up, delivering its signature burst of energy and the iconic Sting® energy mnemonic. This unique integration captures the rush and intensity that define both the brand and the BGMI universe, setting a new standard for immersive gaming experiences.
The collaboration extends beyond the screen, as Sting® X BGMI co-branded bottles will soon be available across India in retail stores and e-commerce platforms. Every sip transforms into a gateway to exclusive in-game rewards and missions. Each bottle features a QR code that directs consumers to PEPGenie—PepsiCo’s WhatsApp-based chatbot—where users can unlock four unique missions in a custom BGMI in-game event. Completing these missions opens access to a final grand challenge, allowing players to earn limited-edition and widely sought after digital collectibles.
This powerful convergence of the physical and virtual worlds sets a new standard for brand integration, offering players a fully immersive, electrified journey that extends from their gaming devices to their everyday lives. It seamlessly blends digital excitement with on-ground engagement, redefining how brands connect with the next generation of players.