2025. 06. 24
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has joined forces with KRAFTON India to launch an industry-first phygital partnership; bridging the worlds of digital gaming and real-world biking like never before!
As part of this one-of-a-kind collaboration, Hero’s Xtreme 160R 4V and Xtreme 125R- the fastest bikes in their segments; are now live in BGMI as playable vehicles. And soon, fans will be able to take the experience offline with limited-edition, BGMI-branded Hero motorcycles featuring exclusive decals and styling!
“This is more than a brand integration — it’s a benchmark for how companies can authentically embed into gaming culture and create real value for a connected generation. With Hero MotoCorp, we’re turning virtual mobility into real-world expression,” added Seddharth Merrotra, Head of Business Development & Partnerships, KRAFTON India.
This partnership is a celebration of new-age passion, performance, and play — where in-game dreams meet real-world roads.